We build the brands.
Operators run them.
Norse Gambit develops food & beverage brands and owns the intellectual property behind them, then licenses them to independent operators. Headquartered in Kuala Lumpur with Southeast Asia in view, we lower the capital to open through affordable leasing, and back every operator with training, maintenance and proven systems, so the business is built to last.
What we hold.
Kopenhagen Coffee
Café brand · licensedOur Scandinavian café brand. Operated in Kuala Lumpur by an independent franchisee, under licence from Norse Gambit.
Cop Roasters Sdn Bhd
Coffee roasteryNorse Gambit's wholly-owned subsidiary: green-bean sourcing, roasting and the group's coffee supply for the coffee brands we support.
Pipeline
ConceptsWe're developing new concepts, and with our know-how we can help conceptualise and build the strategy behind your own F&B idea. We also hold ready-to-go concepts in the pipeline to license to partners. Talk to us.
We own the brand, the recipe and the systems. You, the independent operator, run your own business with the support you need.
A brand-development and licensing company.
Norse Gambit develops F&B brands and owns their intellectual property, then licenses them to independent operators. We are the brand owner, franchisor and equipment lessor, not the operator of the outlets.
We create the brands.
Each concept's identity, recipes, design and standards are developed in-house. Norse Gambit owns the intellectual property; the outlet does not.
We license to operators.
Independent operators take a brand and a franchise licence from Norse Gambit, each running its own company. Norse Gambit is the franchisor and brand owner, not the operator.
We carry the equipment.
Norse Gambit owns the equipment a concept runs on and leases it to the operator, lowering their upfront capital and keeping standards consistent across the network.
We support the network.
Setup, training and ongoing franchise-operations support keep every licensed outlet consistent as the network grows, and move new concepts from idea to launch.
Develop once, license many
A concept is designed and proven once, then licensed to operator after operator.
Own the IP
The brand, recipes and standards stay with Norse Gambit. Operators license them; they don't own them.
Lower the barrier
Equipment leasing and ready-made systems mean an operator reaches a working business faster, with fewer ways to go wrong.
The brands.
Norse Gambit develops and owns the brands below. Independent operators run them under licence. All intellectual property is held by Norse Gambit.
Kopenhagen Coffee
Scandinavian caféOur founding brand: a calm, Nordic-minded café. Operated in Kuala Lumpur across two outlets by an independent franchisee, under licence from Norse Gambit, and supplied by the group's own roastery.
Cop Roasters Sdn Bhd
Coffee roasteryNorse Gambit's wholly-owned subsidiary: green-bean sourcing, roasting and the group's coffee supply for the coffee brands we support.
Operate a Norse Gambit brand.
We partner with independent operators to open and run our brands. You bring the operation and local ownership; Norse Gambit provides the brand, the systems, the supply and the equipment, and stays alongside you after you open.
A brand, and everything behind it.
Every partner runs on the same foundation: documented SOPs and guidelines, proven operating systems, a network of suppliers and staffing, and leased equipment that keeps the capital light.
Brand & IP licence
The right to operate under one of our brands: its identity, recipes and standards.
Operating system & SOPs
Documented playbooks for daily operations, food and beverage, service and quality control.
Training & onboarding
Pre-opening training for you and your team, then calibration once you're trading.
Suppliers & staffing network
A network of trusted suppliers and staffing, ready to support you from set-up onwards.
Equipment, leased
The kit each concept runs on, leased from Norse Gambit to lower your upfront capital.
Site & fit-out guidance
Layout, design and build standards, so the space is right from day one.
Ongoing operations support
Standards, performance reviews and a point of contact long after you open.
Monthly marketing support
Marketing each month to drive customers and business to your space, with real experience in online channels including Instagram and TikTok.
From first conversation to open doors.
Enquiry
Tell us about you and the market you have in mind.
Conversation
We meet, walk through the model and the numbers, and assess fit both ways.
Agreement
We put in place a brand and franchise licence, and the equipment lease.
Site & build
We guide site selection, design and fit-out to brand standard.
Training
You and your team train with us before opening.
Open
You open and trade under the brand, with us on call.
Ongoing support
Supply, standards, equipment and regular reviews keep the business on track.
The right operators, not the most.
Hands-on operators
You run the business yourself, or bring a strong operator who does.
Local ownership
A committed local partner who knows the market and meets the licensing requirements.
Aligned on standards
A genuine commitment to the brand, the quality, and the systems behind it.
Become an operator.
Tell us a little about you and the market you have in mind. We read every enquiry.
A house style, applied with discipline.
Norse Gambit is rooted in a Scandinavian sensibility: craftsmanship and attention to detail. That runs through every concept we design, and through the way we choose to own and grow them with our operators.
Care
Considered choices in product, space and people. Quality and consistency are decisions made early and held to.
Craft
A concept is only as good as the standards behind it. We ensure training and support for your team.
Culture
Brands that bring teams, operators and guests together, and a group built so partners can do well alongside us.
Ownership
We keep what compounds: brand, recipes and standards. We license the rest to the operators who run the outlets.
Repeatability
Concepts are designed to run many times over, not once. Systems travel from outlet to outlet intact.
Patience
We grow a concept when it's ready, not before. A pipeline is a plan, not a promise.
The team behind
20 years of work experience in building systems, teams and organisations. Leads group strategy, brand direction, and the development of Norse Gambit's brands and franchise network.
LinkedIn ↗Leads brand and organisation: brand guidelines, HR systems and standards for your business, all carefully crafted for you.
LinkedIn ↗Group financial planning and reporting for your new outlet is all provided, so you have a trustworthy P&L from your first day of operations.
LinkedIn ↗Leads marketing and content, driving customers to your space through online channels including Instagram and TikTok.
LinkedIn ↗Makes sure partners get their weekly sales reports, COGS spend insights and labour-cost percentages, driving the KPIs that keep a business profitable.
LinkedIn ↗Talk to Norse Gambit.
For brand, licensing and partnership enquiries, write to
hello@norsegambit.com